Buy Now Pay Later (BNPL): Guide to Smart Usage
Everything about Buy Now Pay Later services in India. Learn how BNPL works, benefits, risks, top providers, and strategies for responsible usage.
Buy Now Pay Later (BNPL): Guide to Smart Usage
Buy Now Pay Later (BNPL) has exploded in popularity in India, offering instant credit for purchases without traditional loan applications. While BNPL offers convenience, it requires careful understanding to avoid debt traps. This guide covers everything you need to know.
What Is Buy Now Pay Later?
Definition
BNPL is a short-term financing option that lets you make purchases and pay for them later—either in full or in installments. It’s typically offered at checkout by fintech companies and increasingly by traditional banks.
How It Works
Step 1: Shop at partner merchant (online/offline)
Step 2: Choose BNPL at checkout
Step 3: Quick verification (PAN, phone, sometimes income)
Step 4: Purchase approved instantly
Step 5: Receive goods/services immediately
Step 6: Pay later per scheme (15 days, 30 days, EMI)
Key Features
| Feature | Typical Terms |
|---|---|
| Credit Limit | ₹500 - ₹1,00,000 |
| Interest | 0-24% (varies by plan) |
| Tenure | 15-90 days or EMI (3-12 months) |
| Approval | Instant (seconds) |
| Documentation | Minimal (PAN, phone) |
Types of BNPL Products
Type 1: Pay in 15/30 Days
How It Works:
- Buy today
- Pay full amount in 15-30 days
- Usually zero interest if paid on time
Example:
Purchase: ₹5,000
Due: 15 days later
Pay: ₹5,000 (no interest)
Late Payment:
- Interest kicks in (18-36%)
- Late fees
Type 2: Pay in Installments (No-Cost EMI)
How It Works:
- Split payment into 3-6 parts
- Pay equal amounts every 2 weeks/month
- Often interest-free
Example:
Purchase: ₹6,000
3 Installments: ₹2,000 each
Interval: 14 days
Total Paid: ₹6,000 (if on time)
Type 3: Pay in EMI (With Interest)
How It Works:
- Convert to traditional EMI
- Interest charged (12-24%)
- Longer tenure (3-12 months)
Example:
Purchase: ₹30,000
EMI Plan: 6 months at 15%
EMI: ₹5,212
Total Paid: ₹31,272
Type 4: Credit Line
How It Works:
- Pre-approved credit limit
- Use for any purchase at partners
- Revolving credit
Example:
Limit: ₹50,000
Buy Phone: ₹20,000
Remaining: ₹30,000
Repay: Limit restores
Major BNPL Providers in India
Popular BNPL Services
| Provider | Credit Range | Interest | Key Feature |
|---|---|---|---|
| LazyPay | ₹500-1,00,000 | 0-18% | Wide merchant network |
| Simpl | ₹500-1,00,000 | 0-15% | Pay later in 15 days |
| ZestMoney | ₹3,000-3,00,000 | 0-24% | Higher limits, longer EMI |
| Amazon Pay Later | ₹500-60,000 | 0-18% | Amazon purchases |
| Flipkart Pay Later | ₹500-1,00,000 | 0% | Flipkart purchases |
| Paytm Postpaid | ₹500-1,00,000 | 0-3% | Utility payments |
| HDFC FlexiPay | Varies | 12-18% | Traditional bank |
| ICICI PayLater | ₹1,000-50,000 | 12-18% | Bank integration |
Comparison by Use Case
For Online Shopping:
- Flipkart Pay Later (for Flipkart)
- Amazon Pay Later (for Amazon)
- LazyPay, Simpl (multi-merchant)
For Travel:
- ZestMoney (higher limits)
- Bank BNPL products
For Daily Expenses:
- Paytm Postpaid
- Simpl
- LazyPay
How to Get Started
Eligibility Requirements
Basic Requirements:
- Age: 18-60 years
- Indian citizen
- Valid phone number
- PAN card
- Bank account
What's Checked:
- Basic KYC
- Credit score (sometimes)
- Phone number verification
- Income (for higher limits)
Application Process
Step 1: Download app or visit checkout
Step 2: Enter phone number
Step 3: OTP verification
Step 4: PAN card entry
Step 5: Basic details (name, DOB, address)
Step 6: Instant credit limit assigned
Step 7: Start using
Time: 2-5 minutes
Documentation: PAN, phone, selfie (sometimes)
Credit Limit Factors
Initial Limit Based On:
- Credit score
- Income (if provided)
- Phone number history
- Existing relationship
Limit Increase Over Time:
- Timely repayments
- Regular usage
- Income verification
- Request increase option
Benefits of BNPL
1. Convenience
Traditional Credit Card:
- Apply: 7-14 days
- Documentation: Extensive
- Income Proof: Required
BNPL:
- Apply: 2 minutes
- Documentation: PAN only
- Income Proof: Often not required
2. Interest-Free Periods
Smart Usage:
- Buy on Day 1
- Pay on Day 15
- Zero interest
Effective Benefit:
- 15-30 days free credit
- Float your money
- Earn interest on your funds meanwhile
3. No Credit Card Needed
For Those Without Credit Card:
- Get instant credit
- Build digital payment history
- Start credit journey
4. Budget-Friendly Payments
Large Purchase: ₹15,000
Full Payment: Difficult
Split into 3:
₹5,000 × 3 = Manageable
Easier on monthly budget
Risks and Pitfalls
Risk 1: Easy Overspending
The Psychology:
- "Pay later" feels like not paying
- Easy approval reduces friction
- Multiple BNPL accounts compound issue
Example:
LazyPay: ₹20,000 spent
Simpl: ₹15,000 spent
ZestMoney: ₹25,000 spent
Total BNPL Debt: ₹60,000
Suddenly: Large dues in short period
Risk 2: High Late Fees
Typical Penalties:
- Late fee: ₹100-500 per instance
- Interest: 18-36% annual (starts immediately)
- Penalties can exceed purchase value
Example:
Purchase: ₹1,000
15 days late
Late fee: ₹250
Interest: ₹30
Total: ₹1,280 (28% more in 15 days!)
Risk 3: Impact on Credit Score
BNPL and Credit Bureaus:
- Many BNPL providers now report to bureaus
- Late payments hurt your score
- Multiple BNPL inquiries may impact score
- Affects future loan eligibility
Risk 4: The Debt Cycle
Trap Pattern:
1. Buy on BNPL (can't afford now)
2. Due date arrives (still can't afford)
3. Pay minimum, carry balance
4. Interest accumulates
5. Use BNPL again for necessities
6. Deeper debt
Prevention: Only use for purchases you could pay cash for
Risk 5: Subscription/Auto-Pay Issues
Problem:
- BNPL linked to subscriptions
- Forgot about recurring charges
- Auto-debit fails
- Penalties accumulate
Solution:
- Review all linked services
- Set calendar reminders
- Don't link to recurring payments
Best Practices for BNPL Usage
Rule 1: Only Buy What You Can Pay Now
Golden Rule:
If you can't pay cash, don't BNPL
Purpose of BNPL:
- Short-term convenience
- Payment flexibility
- Not for living beyond means
Wrong: "I'll figure it out later"
Right: "I have the money, but prefer BNPL for cashflow"
Rule 2: Never Pay Late
Late Payment Impact:
- High fees
- Interest charges
- Credit score damage
- Limit reduction
Prevention:
- Set reminders before due date
- Enable auto-pay from bank
- Keep buffer amount always
Rule 3: Limit Number of Accounts
Recommended: 1-2 BNPL accounts maximum
Why:
- Easier to track
- Less temptation
- Simpler budgeting
- Avoid over-leveraging
Rule 4: Track All BNPL Dues
Tracking System:
| Provider | Amount | Due Date | Status |
|----------|--------|----------|--------|
| LazyPay | ₹3,000 | 25th | Pending |
| Amazon | ₹2,000 | 30th | Pending |
Update: Weekly
Review: Before making new purchases
Rule 5: Prefer Short-Term BNPL
Better: Pay in 15-30 days
Okay: 2-3 month no-cost EMI
Risky: Long-term EMI with interest
Longer Term = More Time to Forget = Higher Risk
BNPL vs. Credit Card
Comparison
| Factor | BNPL | Credit Card |
|---|---|---|
| Approval | Instant | Days to weeks |
| Documentation | Minimal | Extensive |
| Credit Limit | Lower | Higher |
| Interest-Free | 15-30 days | 45-50 days |
| Rewards | Minimal | Significant |
| Credit Building | Limited | Strong |
| Acceptance | Partner merchants | Universal |
| Late Penalty | High % | High % |
| Long-term Value | Lower | Higher |
When to Use BNPL
BNPL Better When:
- No credit card available
- Specific merchant discount
- Small, planned purchase
- Short-term convenience
Credit Card Better When:
- Rewards matter
- Universal acceptance needed
- Building credit history
- Travel purchases
- Large amounts
Financial Impact of BNPL
Calculating True Cost
"0% Interest" Reality Check:
Purchase Price: ₹5,000
Payment Options:
1. Cash now with 5% discount: ₹4,750
2. BNPL 0%: ₹5,000
True Cost of BNPL: ₹250 (lost discount)
Interest-Bearing BNPL
EMI BNPL:
Purchase: ₹20,000
6-month EMI at 18%
EMI: ₹3,530
Total: ₹21,180
Interest Paid: ₹1,180
For ₹20,000 purchase, you paid ₹21,180
Opportunity Cost
Money Tied in BNPL Payments:
Monthly BNPL: ₹10,000
If Invested Instead (at 10%):
₹10,000/month for 5 years = ₹7,74,000
BNPL keeps you paying, not investing.
BNPL and RBI Regulations
Current Regulatory Status
RBI Guidelines (2022):
- BNPL providers must partner with regulated lenders
- First-loss default guarantee rules
- KYC requirements strengthened
- Transparency on fees mandatory
User Protections
Required Disclosures:
- Total cost of credit
- Late payment charges
- Interest rates (if applicable)
- Partner lender details
Grievance Mechanism:
- BNPL provider must have process
- Can escalate to partner bank's ombudsman
- RBI complaint for regulated entities
Credit Bureau Reporting
Current Status:
- Major BNPL providers reporting to bureaus
- Late payments affect CIBIL
- Multiple inquiries may impact score
Implication:
BNPL is no longer "invisible debt"
Treat it as seriously as credit card
Managing BNPL Debt
If You’re Struggling
Step 1: Stop Using BNPL Immediately
Step 2: List All BNPL Dues
Step 3: Prioritize by Due Date
Step 4: Pay Minimums on All
Step 5: Extra to Highest Interest First
Step 6: Consider Consolidation
Consolidation Options
If Multiple BNPL Debts:
- Personal loan to consolidate
- Lower interest rate
- Single payment
- Clear BNPL accounts
Example:
BNPL Debt: ₹30,000 at 18-24%
Personal Loan: ₹30,000 at 12%
Savings: Significant
Breaking the Cycle
Recovery Plan:
Week 1: Full inventory of BNPL debt
Week 2: Set up payment plan
Month 1-3: Pay off all BNPL
Month 4+: Use only if can pay immediately
BNPL for Specific Purposes
Travel
Travel BNPL:
- Higher limits (ZestMoney)
- Longer EMI options
- Partner with travel sites
Caution:
- Don't travel beyond means
- Interest adds to trip cost
- Set strict repayment plan
Electronics/Gadgets
No-Cost EMI Approach:
- Good for planned purchases
- Verify it's truly no-cost
- Check if cash discount available
Daily Expenses (Don’t)
Avoid BNPL For:
- Groceries
- Food delivery
- Utilities
- Regular expenses
Why:
- Creates dependency
- Masks budget problems
- Debt for consumption
- No lasting value
Future of BNPL in India
Trends to Watch
Expected Changes:
- Stricter regulations
- More credit bureau reporting
- Bank integration increasing
- Merchant category restrictions possible
User Impact:
- Better protection
- More scrutiny on approval
- Debt limits more enforced
Quick Decision Guide
Should You Use BNPL?
✓ Yes, If:
- Can pay in full when due
- Using for planned purchase
- 0% interest option
- Tracking all dues
- Good payment history
✗ No, If:
- Can't afford the item
- Already have BNPL debt
- Using for necessities regularly
- History of late payments
- Don't track spending
Conclusion
BNPL is a powerful financial tool that can provide convenience and flexibility—but only when used responsibly. The ease of approval and “pay later” psychology make it easy to overspend. Approach BNPL with the same caution you would any form of credit.
Key Takeaways:
- Only buy what you can afford now—BNPL is convenience, not free money
- Never pay late—penalties are severe
- Track all BNPL accounts—know your total exposure
- Limit accounts—1-2 maximum
- Prefer 0% short-term—avoid interest-bearing EMI when possible
- Understand credit impact—BNPL affects your score now
- Don’t use for daily needs—sign of budget problems
BNPL can be a friend or foe. The choice is in how you use it.
BNPL terms, providers, and regulations change frequently. Always verify current offerings and read terms carefully. This guide provides general information for educational purposes.